Facebook isn’t the only game in town when you want to market to homeowners. You have plenty of digital options to attract new clients and make established clients more likely to refer you to friends and neighbors. Check out these three non-Facebook roofing digital marketing ideas:
Plus, any videos you create can also be shared on your roof replacement blog or posted on your business website. What kind of marketing content ideas can you incorporate into videos or live streams?
Sharing your roofing expertise on other websites and blogs can be a smart way to expand your reach and build trust with potential clients. Identify local sources that might provide an opportunity for you to write a guest post/article or share a guest video. Try:
If you’re not sure which businesses or groups would make a relevant content marketing connection, contact your local chamber of commerce, SCORE chapter, or networking group; they can point you in the right direction. If the local newspaper publishes an annual “Best Of…” for area businesses, that may be a good starting point as well.
With so much focus on social media, it’s easy to think that email has gone the way of the wooly mammoth; but email is still an effective form of digital marketing for roofers. Platforms like MailChimp, Constant Contact, and others make it quite simple to create and send professional emails. What type of content can you use in email marketing?
Want more roofing digital marketing ideas to build your business? Learn 4 Old-School Marketing Tricks You Should Dust Off. Then connect with Equipter on Facebook for the professional-level insights you need to create success.