You can’t market effectively to potential customers if you don’t understand the people seeking the services you offer. One of the best ways to understand what your customers want and need is to get inside their heads. Building customer profiles, or “personas,” is an important aspect of successful B2C marketing that your roofing business could use to boost its client base.

So what’s your roofing equipment done for you lately? Traditional tools of the roofing trade—scissor lift trailers, hydraulic lifts, and hydraulic trailers—may make your job somewhat easier. But how would your jobs change if your roofing equipment was more than okay...what if one tool could save labor costs, drastically reduce material-handling hassles, and make homeowners happier?

Let’s face it: Competition is tough in the residential roofing industry. Homeowners often have many choices when it comes to choosing a roofing contractor. What can you do to show a homeowner that you are the roofing pro ready to do the job right? One strategy is to put New Roof No Mess® to work for you. 

Every roofing company needs three things to achieve success: solid leadership, good employees, and dependable tools. In fact, the right tool can boost productivity and pay for itself many times over. When you’re working on that roof, the best tools are as important as your own hands.

Make sure you have these top five roofing tools for getting the job done right.

Whether you’re buying an additional hydraulic dump trailer or replacing one that’s seen better days, you probably have a pretty good handle on what you’re looking for in this kind of roofing equipment. But the real question is this: Is a hydraulic dump trailer the best equipment option for your money?

Do you have the right tools for your roofing jobs—the kind of equipment that makes you more productive while reducing hassle? The real-world measure of any tool’s value can be found in what the roofers who’ve worked with it are saying. Take a look at these three reasons for any roofing employee to love the Equipter RB4000, the very first Roofer's Buggy.

Owning a lasting roofing company is much more complex than doing the manual labor. It’s about building your business by connecting with your customers and ensuring the future of your company.