With highly competitive markets around the country, selling roofs can be a full-time job in itself. One way that companies can differentiate themselves from the competition is by presenting a more professional image to homeowners. This article will guide you through three ways to improve your company’s image, three outcomes of a more professional roofing business, and how the Equipter 4000 can help your company sell more roofs.
In a consumer marketplace driven by the internet, having a good online presence is necessary for being found by potential customers. It’s important to claim your business listings on platforms like Google Business, Angie’s List, and other business oriented sites, making sure that contact information and business hours are up-to-date and accurate. Using social media platforms like Facebook, Instagram, Twitter, or TikTok can help engage with potential clients. Hiring a professional photographer can go a long way to showcase the quality of your workmanship. Clear, appealing, high-quality photos and videos in your marketing materials and social media will show your company’s attention to detail.
Developing a strong brand identity and a well-designed professional logo is a great way to attract new clients. Cohesive branding that reflects the values of your company can visually present your image to prospective customers. Additionally, vehicle branding creates brand visibility and adds credibility to your company’s presence in the marketplace. Many roofing companies wrap their Equipter 4000 with their company’s logos and branding and when the Equipter is on the job, lifted to the roof of home, it creates an eye-catching billboard for that company.
Trustworthiness is paramount to customer satisfaction and one way to ensure trust is by providing transparent quotes. Detailed, accurate quotes that clearly outline the scope of work, the expected timelines, and itemized costs is a practice that demonstrates industry expertise. Happy customers can speak just as loudly as unhappy customers.
When a roofing business takes on these changes, what can they expect in return? How will these upgrades deliver more roofs sold? A more professional image creates the perception that your company offers a higher value job. When you have professional branding and professional equipment on a job, customers are willing to pay a premium because they are receiving higher quality workmanship. In this way, tools like the Equipter 4000 are a benefit to your crew and a benefit to your bottom line by providing the ability to sell to higher value customers.
A professional job, from start to finish, greatly increases customer satisfaction and leads to better word-of-mouth and online reviews. Customers who feel like they have been fairly treated and their homes have been treated with care are more likely to recommend your services to their friends and family. When neighbors see a roofing job with an Equipter 4000 on the site, they are more likely to inquire what that piece of equipment is. Finally, a professional image attracts and retains skilled workers. In a tight job market, one of the ways to attract talented workers is by having a company that is respected in their market and demonstrates that they value high quality work.
The Equipter 4000 is the workhorse of many roofing companies from coast-to-coast with many companies running an Equipter with each of their roofing crews. Click here to see the specifications of the Equipter 4000. If you are ready to look at Equipter packages and pricing, please visit our Build + Buy tool to build the package that is right for your business.