If your roofing company already owns an Equipter 4000, you already have an advantage over your competition in terms of time savings and debris-free job sites. Your crew knows what the Equipter is capable of, but is your sales team aware of what the Equipter offers to homeowners? This article will cover how to include the Equipter in your sales pitch, how the Equipter differentiates you from other roofing contractors, and how it can help your sales team close more customers.
Let’s first take a look at the foundational elements of a good roofing sales pitch. First and foremost, homeowners are looking for a roofing company that will listen to them and meet their needs. Identify the homeowner’s goals and clearly explain how you will deliver a service that best addresses their needs. A sales team should encourage a clear path of communication with their clients. Outlining in your roofing marketing material how your company is better than the competition will enable you to break away from other companies. Your roofing marketing pieces should include a portfolio of high quality photos of your craftsmanship on past jobs, references from past customers, and information on what makes your roofing company unique: whether it is the ability to schedule jobs quickly when needed, an exceptionally helpful customer service team, or the ability to answer questions after hours. Think about what your company has to offer that your competitors do not.