Finding good help in the roofing industry is tough. Keeping good roofing employees can be even more challenging. Not only do you have to maintain a positive culture, but as a roofing business owner, you need to make sure your crew is equipped with the right tools to get the job done in a timely fashion.

Roofing after rain can be a challenge. With record-high precipitation rates across the US, roofers are scrambling to complete projects on time.

Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration. 

Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:

IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.

Visit us at the International Roofing Expo, Booth 2201, February 11-13. Meet our fantastic team, including the Beiler family, and see the Equipter RB4000 demo unit in action.

Equipter has come a long way since its beginnings when founder Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.

How will you take charge to build an even more successful business this year?

Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.

Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing content ideas!