From word-of-mouth to online reviews, the testimonial is the most effective way to market your roofing business. So how do you take a happy customer’s testimonial and leverage it into a long-lasting referral?

So what do customers really think of your roofing replacement business? A customer survey is one tool that helps you discover the answers. A well-designed questionnaire will help guide the informed decisions that lead your company to more referrals, a more effective marketing strategy, and healthier profits. 

Check out these customer survey etiquette tips for creating roofing surveys that will benefit your business.

Roofing sales, one of the most important aspects of your roofing company. Is it time to reboot your sales presentation? Use these ten roofing sales tips to raise your homeowner presentation game so your business can book more projects. 

Dented HVAC units. Smashed bushes. Shattered birdbaths.

Roofing is a messy job.

No matter how hard a crew tries to protect a job site, the risk of property damage is always present. Check out these tips to reduce the possibility of property damage so you can keep your business expenses lower and maintain a great reputation.

Marketing for roofers can be a tough hill to climb, but it doesn't have to be. We are here to make the climb a little easier. You understand social media sites, like Facebook, Twitter, or Instagram, can help you engage roofing prospects and customers—but how can you make these networks work for you? Check out these best social media practices to help you market your roofing business to a healthier bottom line.

Roofing isn’t the easiest occupation in the world. Any roofer can attest to that. One of the reasons it can be a tough job is because of the near-constant safety concerns. Learn how the Equipter RB4000 will help your roofing replacement company work smarter—and safer.

Roofing equipment like the Equipter RB4000 can boost your bottom line. What would your bottom line look like if you could bill four or six more jobs every month? For some roof replacement professionals, that scenario is becoming a reality. Check out how the Equipter RB4000 is helping roofers complete more jobs each month—and how this roofing equipment can do the same for your business.

Leadership isn’t a lofty concept intended only for multinational corporations with big budgets and big strategies. As the owner or manager of an HVAC, a contracting, or a roofing business, you’re charged with growing the bottom line—and you can’t do that without establishing leadership that sets the tone for success. Equipter president Aaron Beiler shares three no-nonsense, no MBA-required leadership tips to help you run your business:

Blogging might seem like one of those tedious tasks that don't really matter in your industry. But in reality, an HVAC blog can be an important part of marketing your company to prospective customers. The challenge is that it can be hard to find time to come up with HVAC blog ideas when you’re juggling so many other responsibilities.