As you gear up for spring projects, hiring new roofers might be on your to-do list. But if you want to build a crew that helps you generate referrals, you’ll need to interview for more than skill with a nail gun. Check out these four non-manual labor skills to look for in roofing job candidates.

Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving.

It’s the day after the home show ends…time to kick off those shoes and wait for the roofing projects to roll in! Not so fast. You and your team will need to work just as hard in the days following the event if you want to leverage the home show for profit. Get geared up by adding these 4 must-dos to your home show marketing strategy.

It’s one thing to work at a profession you enjoy—it’s a whole different bucket of nails to turn that profession into a profitable business that supports you, your family, and employees. Check out these tips on how to start a roofing business.

As a roofing professional, you work hard to build a profitable business. But sometimes the secret to success is not found in working harder—it’s discovered in working smarter. Check out these three tips to work smarter, not harder, to build a successful roofing business.

Family is big in the small business world—some experts estimate that family-run businesses generate about 64% of the U.S. Gross Domestic Product (GNP). The Equipter team knows a bit about operating a family business. For more than 15 years, Aaron Beiler and his sons operated a successful roofing replacement company before developing the Equipter RB4000.

Check out these tips for managing a family-owned roofing business, along with insights from the Beiler family.

Tweets. Posts. Likes. Chances are good that you want to spend your valuable time booking and completing roofing jobs. Social media management tasks might not be high on your priority list, but they should be. Potential and current customers are constantly surfing social media to find and review home services just like yours. Check out these 4 painless, quick social media tips for roofers and contractors.

“Good will toward men” shouldn’t stop when the last holiday wreath comes down. No matter how big or small your roofing or construction business might be right now, it’s an integral part of the community—one with the power to share time, talent, and resources with neighbors. Here’s a three-step plan to help your company give back to its community.

Colder temps might cool business, especially in northern sections of the U.S., but you can still take action to increase profits during winter downtime. Learn 5 ways to take advantage of winter downtime in your roofing or contracting business so you’re ready to take on spring like a lion: