Maintaining steady business for your rental company takes hard work and persistence. However, blood, sweat, and tears don't need to be a thing if you choose to work smarter, not harder.

Just like any other business, every equipment rental company needs a solid marketing strategy. But sometimes it's tough to know where to start. 

Does it feel like the coals of your pipeline are simply smoldering? 

If you're in the gravedigging industry, chances are you've used a dump truck to help manage the dirty work at some point.

But are dump trucks really the best fit for that job? 

While they're excellent in other industries, using a dump truck as part of your gravedigging process isn't the best idea. From damaging expensive headstones to simply being inefficient, cemetery dump trucks can actually take away from your professional image.

There's a wide array of roofing tools and equipment available for roofers like you to use for every part of the job. From software for contact and schedule management to small hand tools to larger pieces of innovative equipment, each plays an essential part in making your roofing process efficient.

Homeowners are trying to make the best investment for their budget while maintaining their values, and you, as a roofer, can help them. Talking about traditional solar panels vs solar shingles can help them make more informed decisions, regardless of whether or not you offer them. 

But why talk about them if you don't offer solar roofing systems?

Whether you're just starting your own water damage restoration business or you've been running a family company for years, a good marketing strategy is essential for your business. It gets your name and brand in front of potential customers who, in turn, help your business grow.

One of the most important documents that business owners use in the rental industry is a rental equipment inspection checklist. Giving a checklist to your service techs will let them know exactly what is expected of them and will ensure your equipment is always in good condition for the next customer.

If you're looking to become a water restoration pro, you need top-of-the-line equipment to do your best work. The right equipment, combined with excellent customer service and efficient job completion, will help you outperform your competition. 

Here are several must-have pieces of water damage restoration equipment you need in your toolbox for a successful start.

Are you considering buying your roofing leads from a company because you need a fast solution to fill your pipeline? Have you ever considered that purchasing a list may not be the best long-term investment for your company?