As a roofing professional, you work hard to build a profitable business. But sometimes the secret to success is not found in working harder—it’s discovered in working smarter. Check out these three tips to work smarter, not harder, to build a successful roofing business.
1. Use the right tools.
You understand the importance of giving your crew the right tools to get the job done right. However, occasionally roofers get stuck in a rut, using the same old tools simply because they've “always done it that way.”
Be different and purchase equipment that does more than just get the job done—it gets the job done smarter. Here are two efficiency-boosting roofing equipment investments to consider:
The RB4000 Dump Trailer
The Equipter RB4000 was designed by roofers to create a better debris management system, making their business more efficient and profitable.
Since then, hundreds of roofing contractors across the United States have invested in the Equipter RB4000. This innovative piece of equipment helps increase sales and referrals and reduces double- and triple-handling debris and materials. It creates a clean job site that both homeowners and roofing employees love.
The CR8400 Self-Propelled Crane
The compact CR8400 mobile crane gives your team the power to easily lift and lower materials, even in tight spaces, saving manual labor costs and finishing projects faster.
The CR84000 is ideal for any job that needs more than manpower but requires less than a full-sized crane.
2. Automate regular processes.
You likely already automate basic processes, such as invoices or statements, but you may be missing the opportunity to simplify other processes as well.
What are some other automation techniques you could take advantage of to help you and your employees work smarter?
- Emails
Streamline the task of sending messages by using an email marketing service, such as MailChimp or Constant Contact. These services allow you to easily automate thank you emails, referral emails, newsletters, and more. - Data backups and virus scans
Losing data is the worst. Protect your future productivity by scheduling regular data backups and virus scans for all your essential business systems. Consider utilizing a cloud-based data backup service—some offer very affordable packages for small businesses. - Social media posts
Applications like Buffer and Hootsuite allow you to schedule posts in advance for Facebook, LinkedIn, Twitter, and more. In addition, they let you manage several social media profiles from a single dashboard, which means you spend less time clicking in and out of different social media websites.
3. Delegate.
It may be time for a new brochure for your roofing business. Maybe you've even taken the time to start designing it from scratch. But is that really the best use of your time?
Are there more important things, such as following up with leads, rebooting a marketing strategy, or scheduling team training sessions, that are getting sacrificed because you're hunched over that keyboard fiddling with fonts, photos, and spacing?
Work smarter, not harder, by delegating tasks to qualified employees, freelance professionals, or other businesses. Whether it's with those marketing responsibilities that take up a lot of your time or the ones you're not comfortable with, learn to delegate them well to take the stress off your shoulders.
Want more tips to nail your roofing company's marketing strategy? Make sure to check out this helpful article!
In what ways do you and your crew work smarter? Share with us and your fellow roofers on the Equipter Facebook Page.