Does your roofing business have a roadmap to success? If not, it’s time to create one. Writing a business plan might sound like tedious “paperwork,” but in reality it’s an action plan that will help you build a more focused, more productive company. Here's why every roofing company should build a business plan.
Use the business plan as an opportunity to pinpoint goals, whether it’s increasing sales, reducing overhead, or some other priority. When you identify those goals, you can direct time, money, and people power to achieve them rather than wasting resources on tasks that don’t increase profit, boost productivity, or provide stellar customer service.
What do your competitors do well? Where do they fall short? Part of writing an effective business plan involves checking out what other roofing replacement companies are doing. This gives you the opportunity to capitalize on their weaknesses (like poor customer service) and identify best practices in their strengths (like a helpful roofing blog for homeowners).
Who’s responsible for what? How will team members achieve their goals? A business plan for your roof replacement company is the perfect tool for ensuring managers and supervisors understand their roles and how they’ll contribute to the company’s success. Refer back to the plan when you need to compare metrics and goals with team members’ actions.
The business plan will include numbers, like sales and cash flow, that reflect what’s actually going on within the company. Seeing these numbers in black and white can help relieve the emotion that sometimes drives decision-making—a factor that might be especially important if you operate a family-run roofing business.
Maybe sales were down significantly this year. Or perhaps employee morale bottomed out. Business planning, which includes setting actionable goals, lets you create a new roadmap for success.
Ready to start building a business plan for your roofing company? Inc. shared its Top 10 Business Plan Templates You Can Download for Free.