What’s the difference between winning commercial roofing proposals and losing out to the competition?

Labor shortages continue to dog the residential roofing industry, according to a recent article in The New York Times. General unemployment rates in some areas, like Ames, IA and Boulder, CO, have fallen to 2% while other areas hover around 3-4%. 

Does your contracting business offer the roofing products that set you apart from other contractors?

Business is growing—and that’s a good thing. If you can manage those growing pains, that is. Use these commercial roofing tips to build your contracting business the smart way.

Successful roofing sales takes more than a winning smile and positive attitude. If your team is going to keep your roof replacement company at the head of the competitive pack, it needs to bring its A-game to every pitch. These selling tips will help them close the deal and help you build a better bottom line.

Roofing is a tough job—but by working smarter (not harder), you can become more efficient. In some cases, with the right equipment and processes, you can increase productivity enough to shave hours off each job. Check out this must-have roof replacement equipment that boosts productivity so you can build a healthier bottom line.

Why should a homeowner choose you to repair or replace their roof?

That’s the bottom line question if you want to build a successful roofing company. And the answer lies in marketing. But if you haven’t focused on marketing before or you’re opening a new roof replacement company, it can be a challenge to know where to start.

Use these resources to build and grow a marketing plan that earns customers, nurtures trust, and generates referrals.

Building the bottom line is about more than simply nailing on new roofing shingles—it’s about using strategies that help your business grow. In addition to increasing referral rates by using debris management tools like the Equipter RB4000 roofing trailer, you can also give your company a lift by upselling roofing shingle options that add value to the homeowner’s purchase. Here’s how to upsell your roofing customer:

Installing a quality roof is only one component of building a profitable roofing business. You also need to have your roofing company's marketing strategy in order. Avoid these marketing mistakes so you can build better profit potential.

Success in the roofing replacement industry isn’t about luck. And it usually isn’t about the kind of education you have. Success comes from doing the basics—and doing them well. Put these must-do tasks on how to get roofing jobs at the top of your to-do list.