Did your roofing company get a few scathing reviews on Angie’s List? Or do you want to take your customer service to the next level to earn more referrals? No matter why you might be considering a customer service reboot, there’s one question you must ask before you create a strategy to get more roofing jobs.

You can’t wish your way into a booming roofing business. Building a business that offers a valuable service and provides for your family and employees takes hard work in the office as well as on the rooftop. Here are four roofing business growth terms you can’t afford to ignore if you want to grow your company.

Let’s face it: some days leave you with a serious desire to bang your head against the desk. It happens to all of us. Stress is part of any job, especially when you're just starting out. But, as a small business and roofing professional, you can use tech tools to help relieve common hassles. Here are roofing business tech tools and services that help reduce stress and downtime:

You can’t market effectively to potential customers if you don’t understand the people seeking the services you offer. One of the best ways to understand what your customers want and need is to get inside their heads. Building customer profiles, or “personas,” is an important aspect of successful B2C marketing that your roofing business could use to boost its client base.

As a trade, roofing is sometimes saddled with a bad reputation. And while it’s true that some roofing replacement businesses deliver shoddy work and non-existent customer care, many of us are professionals who take tremendous pride in our work and our businesses. Today, we’re sharing practical roofing business tips on how to build trust with roofing customers and give your company a good name.

‘Tis the season for roofing home shows. If you own or manage a roofing replacement or contracting business, you know these events can be an effective way to showcase your services and attract prospects. But there’s more to home show success than tossing brochures onto a table.

Check out these do’s and don’ts for making home shows profitable.

Facebook! LinkedIn! Email! Infographics! Blogs! No matter where you turn for roofing marketing tips—including here on the Equipter blog—you’re often bombarded with arrows pointing you toward the power of digital marketing. And there’s no question: digital marketing is key to placing your roofing company in front of customers’ eyeballs.

But don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business.

Property damage happens, no matter how careful your roofing crew is. You likely know this firsthand. Use these tips to reduce the dings, scrapes, and shatters that damage the bottom line and scuff your reputation.

You and your roofers may be sweating it out these days, but the air will soon start turning crisp and cool in many areas. For some roofing businesses, that shift means the summer rush is over. Use this fall to-do list to continue growing your roofing business as you move past peak season.