Looking for some inspiration for your water restoration company's marketing? Digital marketing is the element to tap into in order to get your company noticed.
Whether you're new to marketing or just running out of ideas, this article can help. Sometimes all you need is a bit of inspiration to get the ball rolling. Here are five tips to incorporate into your water restoration digital marketing strategy now!
1. Maintain an active blog with tips and tricks for homeowners.
Blogs are a great way to connect with people while building your brand as well as your website SEO. Be sure to provide valuable information relevant to your services in order to establish trust and credibility with your readers. Reliable information can further influence them to choose your company when they need services you offer.
Not sure what to write about for your blog? Here are a few topic ideas:
Think about the questions your leads and customers ask a lot. Then, write blog posts answering those questions so you have more resources to share with your audience.
Email marketing can be one of the best ways to educate your customers about your company and the water restoration industry. Here are a few steps to take before you start:
Need help writing a solid marketing email? Check out this comprehensive article from HubSpot that covers everything, down to the subject line.
Bonus Tip: Be sure to get consent. It's essential not to violate their trust, so make sure your contacts know why they're receiving your emails. Maybe they signed up for service updates or your digital newsletter. Or perhaps they filled out a form for a free consultation. The more transparent you can be with your recipients, the better.
One way to keep your leads and old customers engaged is by sending them coupons or discounts through email.
For example, after a heavy rainstorm, consider sending an email with a discount on basement water removal. For prospective customers, maybe offer a first-time customer special, like a free or discounted water damage assessment stated in their contract.
Take advantage of the relationship-building opportunities that discounts can bring to your company. You're helping someone in need, and, if you do it well, they'll continue trusting you when additional catastrophes arise.
Facebook should be a huge part of your water restoration digital marketing plan. Here are a few reasons your leads may want to follow your company:
Facebook is also a great place to post your newest blog post or latest equipment and answer any questions directly from your followers.
Your water restoration company shouldn't just focus on what differentiates you from your competitors. The more important practice to focus on is relating to those you serve.
Your prospects struggle with major pain points when choosing a water restoration professional. Here are a few questions that might be in the forefront of their minds:
One of the best ways you can build relationships through your water restoration company's marketing is by showing how your team relieves these pain points and more in the restoration process. Bring answers to their questions in your blog posts, emails, and social media.
For example, if you have an Equipter RB4000, explain how it relieves the stress that typically comes with debris management. Your customers don't need to worry about trash being strewn over their carpets as you carry it all through their home just to get it out the door. It all goes directly through an access point from the renovation area into a 4.1-cu-yd container that can then be driven to and dump debris directly in your dumpster.
Digital marketing is an important part of building relationships with current and potential customers. It's a modern way to increase brand awareness and start helping more people stressing over water damage in their homes. Start utilizing these water restoration digital marketing tips to build relationships and drive your business today.